According to a survey, 76% of favela residents qualify for this feature and 50% consider themselves entrepreneurs. Furthermore, four out of ten citizens (41%) own their own business. “This represents a great opportunity,” said Renato Meirelles, founder of Data Favela, in an interview with Agência Brasil.
“The favela, historically, has been marginalized by tar and lack of public policies. But what we have seen is that, instead of crying, favela residents are taking action. That is, they are committing to their lives”, he said. he added.
Disorder in your business
However, having a business is not easy. The problem presented by the study, for example, is that only 37% of entrepreneurs have their businesses with CNPJ.
“The State is not in the favela. Therefore, to get the CNPJ, you have to leave the favela. You have to face, however great the Simple model, the series of difficulties with the text. When you open a business, the first thing you receive is not a credit card, but an inspector at your door”, said Meirelles.
The biggest difficulty reported by those who intend to open their businesses to the public is, without a doubt, the lack of investment.
“The study made it clear that lack of money, lack of money, lack of debt. Banks today do not offer credit according to the requirements of the favelas. And they don’t have the expertise to grow their business technologically, although today nine out of 10 owners have access to the internet,” said Meirelles.
“It has great potential in the creative economy, namely designers, communication centers, digital promoters who, within the favela, are starting to sell the world. He has that guy who made hats or T-shirts, which during the epidemic he started selling without favela. There are those manufacturers who registered with iFood, and who managed to transform their small business into a non-favela supplier”, he said.
Expo Favela
To attract investors to these businesses in the Brazilian favelas, Celso Athayde created Expo Favela. “I was always invited by tar to go to his party. But now I invite tar to our party. This is the moment when we are not doing a favela-favela event. But to do a favela event, with the participation of the asphalt”, he said.
Participating in Expo Favela as an exhibitor, artist and social activist Marisa Rufino, 48, saw the exhibition as a great opportunity. Representing a group of 20 people, he left Araxá (MG) to present beautiful towels and other products that he and his team made.
“We left Araxá with the intention of getting to know each other and getting to know small businesses like ours. I represent over 20 people right now. And the experience I will bring will be very important for each one to manage their own product”, he said, in an interview with Agência Brasil.
“It is the first time we participate. We have a great product that needs to be better. This rescue of handicrafts, made by hand, must grow again. And I think the show gives us that boost, as an entrepreneur. My little ministry can be great as I work with the community,” he said.
community business
Valcineide Santana, 37 years old, resident of the quilombola community Fazenda Cangula, in Alagoinhas, central Bahia, came to Expo Favela to present the Farmácia Verde project.
